Flair began trading in the U.K. in July 1999. In a comparatively short period of time, the company has grown significantly to become a major, well-respected, player in the toy industry.

A small but professional team started Flair, with a proven track record for success. Key Flair personnel were responsible for launching Tomy and K’NEX in the UK.

Flair's core business is concentrated on heritage brands, art & craft and boys toys. Brands include household names such as Sylvanian Families, Gormiti, Plasticine, Shaker Maker are all found within the company portfolio. Our products are of the highest quality and are recognised as having longevity and enormous play value.

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