6. Continuous Improvement: Training and Qualification
The goal of the Tchibo Social and Environmental Monitoring Programme for ensuring social
and environmental standards is the initiation of a continuous improvement process at the
manufacturer level. A Code of Conduct and the execution of audits make up only two
instruments and often fail to prompt sustained improvements that are demonstrably felt by
the employees.
For this reason, Tchibo launched the WE (Worldwide Enhancement of Social Quality)
Programme in September 2007, in cooperation with the Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH and the Federal Ministry for Economic
Cooperation and Development (BMZ). With this programme, we aim to achieve far-reaching
and long-term improvement of working conditions and increased productivity in factories.
Instead of merely pointing at violations from outside, we empower employees and managers
to improve the working conditions at their factories from within. The focus of the programme
is to establish an on-going dialogue between a factory’s operational levels, from top
management to middle management to the workforce.
Local trainers, who receive intensive training and on-going coaching from international
consultants, are responsible for the implementation of the WE Programme. During
workshops and factory visits, trainers coach managers and employees on how to better
communicate with each other at work, and how to solve conflicts and problems together.
They guide the participants to independently develop and implement measures for their
factories.
Further information about the project can be found on www.we-socialquality.com.
Please also feel free to contact we@tchibo.de if you are interested in joining the WE Programme.
6. 持續改進：培訓和資格認定
Tchibo的社會與環境監督項目是為了確保社會與環境標準在生產水平層面上進行持續的改進。行為規范和審核的執行僅僅是兩項工具，而且常常不能使（供應商）維持持續的改善，這一點員工們深有體會。
出于此原因，Tchibo于2007年9月發布了‘WE項目’（全球范圍加強社會質量），與在德國技術合作（GIZ）有限公司和德國聯邦經濟合作與發展部(BMZ) 共同合作。關于此項目，我們旨在實現工作條件和提高工廠生產率的深遠的和長期的改善。
不應僅僅在外部指出違規項，在內部我們授予員工和管理者改善工廠工作條件的權利。程序的重點是建立持續的溝通制度，從高層管理層到中層管理層到員工之間。
接受過集中培訓和國際咨詢師的持續指導的當地的培訓師（trainer），應對‘WE項目’的實施負責。在車間和工廠訪問期間，培訓師應指導員工和管理者如何在工作中更好的溝通，以及如何共同解決問題、處理摩擦。他們將引導參與者在他們的工廠中獨立的發展和實施一些措施。
此項目的更多信息請訪問此網站：www.we-socialquality.com
如有任何問題，請聯系：we@tchibo.dei，我們期待您參與“WE項目”！